Kosovo’s tourism industry continues to grow steadily, even beyond the summer season. According to official data from the national tourism authorities, September 2025 marked a strong month for the country’s hotel and hospitality sector. During this period, a total of 64,727 visitors were registered in Kosovo’s hotels — a clear increase compared to the same month last year.
This performance demonstrates that Kosovo’s appeal as a travel destination extends well beyond summer, with both domestic and international tourists showing increased interest in exploring the country’s natural beauty, culture, and hospitality.
Balanced Tourism Growth: Domestic and International Visitors
Of the total 64,727 visitors recorded in September, 39.1% (around 25,330) were domestic travelers, while 60.9% (approximately 39,397) were international tourists. This proportion highlights the growing importance of international tourism for the local hotel industry, as Kosovo becomes more recognized abroad for its emerging travel potential.
The overall number of overnight stays reached 146,598, showing a healthy balance between domestic and foreign activity. Specifically, 50.6% (74,175) of overnight stays were made by local visitors, and 49.4% (72,423) by international guests.
This near-equal distribution underscores a sustainable tourism model that combines internal demand with external appeal — keeping the sector active and profitable even after the high summer season.
Peja: The Top Destination for Domestic Travelers
The region of Peja stood out as the most visited area by domestic tourists in September. Located at the foot of the Rugova Mountains, Peja welcomed 8,281 domestic visitors, who collectively spent 25,048 overnight stays.
Peja’s growing popularity comes as no surprise. Its breathtaking landscapes, mountain trails, waterfalls, and natural springs make it one of Kosovo’s most attractive destinations for hiking, eco-tourism, and weekend getaways. Additionally, the city’s cultural heritage — including ancient monasteries and traditional handicrafts — continues to draw families and adventure seekers alike.
With its strategic position and improving infrastructure, Peja is fast becoming Kosovo’s leading center for nature-based and recreational tourism.
International Tourism: Albania and Germany Lead the Way
Kosovo’s international visitor base remains strong and diverse. In September 2025, 39,397 foreign visitors stayed in Kosovo’s hotels, confirming a steady flow of international arrivals after the summer months.
The majority of tourists came from Albania and Germany, followed by visitors from Switzerland, Turkey, Montenegro, North Macedonia, Italy, and Austria. This list reflects both regional proximity and diaspora connections, which continue to play a crucial role in maintaining Kosovo’s tourism momentum.
Albanian tourists often visit for short stays and family trips, while travelers from Western Europe are increasingly drawn to Kosovo’s untouched landscapes and authentic cultural experiences.
Beyond Summer: A Sign of a Maturing Tourism Market
The September data indicates a positive transformation in Kosovo’s tourism patterns. Instead of being limited to summer months, the sector is now demonstrating resilience and year-round potential.
Factors driving this growth include:
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Improved transportation links and regional accessibility
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A rise in eco-tourism and adventure travel in destinations like Peja, Prizren, and Brezovica
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Active promotion of cultural and historical sites
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Competitive hotel pricing compared to neighboring countries
This combination positions Kosovo as one of the most promising emerging destinations in the Balkans, appealing both to regional travelers and international explorers seeking new experiences in southeastern Europe.
The Road Ahead: Building on Momentum
As Kosovo continues to develop its tourism infrastructure, the focus on quality accommodation, local experiences, and sustainable tourism will be key to maintaining growth. Encouragingly, the balanced ratio of domestic and foreign visitors shows that Kosovo’s tourism base is broad and stable, reducing dependency on any single market.
With continued investment, marketing, and collaboration between the public and private sectors, Kosovo’s tourism industry is poised to enter a new phase of maturity — one that combines economic benefit with cultural and environmental preservation.
September 2025 has confirmed what many in the sector already sensed: Kosovo’s tourism is thriving beyond summer, proving its capacity to attract both locals and foreigners alike. The strong numbers — 64,727 visitors and 146,598 overnight stays — mark another step forward for a young but fast-growing industry.
As interest from regional and European travelers rises, Kosovo’s name is slowly but surely earning its place on the map of Europe’s must-see destinations.