Internet use by economic enterprises increased in Albania

 A kind of laptop switched on (archive)

 The use of computers and the Internet has been increased in Albania during 2019 compared to the previous year, while online sales and electronic services have also been increased.

"Enterprises that used computers for work purposes during 2019, represent 97.5% of economic enterprises, from 97.3% that was in 2018," the Albanian State Institute of Statistics (known locally as INSTAT) announced on Thursday.

According to the report, about 97.8% of these enterprises have internet access. Last year in 87.8% of enterprises, the website was used to display product catalogs or their prices from 80.4% in 2018. The INSTAT report estimates that about 5.8% of enterprises have sold products or services through the website or applications dedicated during 2019, from 5.6% that was in the previous year.

According to the report, the largest share of e-commerce is occupied by enterprises operating in the field of information and communication with 28.5%, followed by accommodation and food service activities with 12.8%, as well as administrative and support services with 9.7%.

Even social media in 2019 (Facebook, Linkedln, Twiter, Youtube) was used by 59.5% of companies that use computers with Internet access, from 52.4% that was in 2018. INSTAT report estimates that in 82.2% of enterprises the social media was used to improve the image of the enterprise or product market and just 26.7% of enterprises used social media to exchange opinions, thoughts or knowledge within the enterprise..