The 2017 marked an increase in applications for Albanian trademark registration. They are products that a good part is exported in European and wider markets.
The previous year they applied for registration about 1161 business brands.
The General Director of the Industrial Property Directorate, Elvin Lako, announced in an event on the end of 2017 that there was an increase in interest rates."Special attention has been paid to business awareness activities and to the general public. Business Campaigns have been held by providing assistance and consultancy for IP rating as a capital that is only protected through registration and setting up strategies that each business should have to turn PI into profit
DPPI staff has performed over 100 meetings, going to business premises not only in Tirana, but also in different districts of Albania. This promotional activity resulted in a significant increase in brand registration applications, reaching a new record of 1161 brands," Lako told to Monitor.
The northern part of Albania has paid particular attention to the registration of Albanian products that are already known beyond the borders.
"It is worth mentioning that in 2017 we have increased applications for geographical indications of Albanian products mainly from the northern areas of Albania such as: Chestnut of Tropoja, Chestnut of Great Highland, Chestnut Honey of Tropoja, Chestnut Honey, Bilberry of Tropoja, Bilberry of Kukes", says Lako.
Branding is seen as one of the major components of increased competition and business development through increased exports..